Monday, 15 July 2013
- BigRock joins hands with Neustar, the registry operator for the .biz TLD, to promote .biz as a? ?preferred choice for Indian businesses- Rolls out integrated media campaign to build awareness about getting businesses online
- Launches TVCs featuring new protagonists in BigRock?s quirky cast of Indian businessesIndia, June 18, 2013: BigRock, one of India?s leading domain registrars and web hosting companies,today announced that is has joined hands with Neustar to promote .biz as the preferred domain forsmall businesses in India.
Neustar Inc., a provider of real-time information and analysis to the Internet, telecommunication,entertainment and marketing industries, also manages the domain name registry for .biz and hasbeen working for over a decade since its launch in 2001 towards establishing .biz as a one-stopsolution that helps businesses to enable their online presence with trust, recognition and optimumlevels of business uptime.
As part of this initiative, BigRock and Neustar have outlined an aggressive outreach campaign thatentails a series of new television commercials (TVCs), extensive digital outreach, and a completeonline presence for businesses that includes a .biz domain, web hosting, hosted email @ their .bizdomain, Google Adwords coupons worth Rs. 2500, and more all of which are integrated with aneasy-to-use interactive website builder priced at Rs. 199.
Elaborating on the campaign, Bhavin Turakhia, Founder of BigRock said, ?Since we launchedBigRock a few years ago, we have worked hard to bring home the message of why being onlinematters to Indian businesses through our unique messaging. For this .biz program we have justlaunched, we wanted to appeal to a small business owner?s intrinsic pride of ownership in her/hisbusiness ? which is something we believe binds every single business owner out there whether bigor small. As a business owner myself, I am proud to associate myself with .biz and feel that ourtagline for this campaign ?.biz ? when you are proud of your business? adequately captures thisemotion. Today, when only one in 20 small businesses in India has an online presence we feel thismessage is important to get out there.?Commenting on the partnership with BigRock, Alexander Berry, SVP at Neustar said, ?Thepenetration of the Internet and growth of the digital economy in India is very evident as well asexciting. India is already the 3rd largest Internet user base globally, presenting exciting opportunitiesfor businesses that were earlier unheard of. Also, given the various touch points that exist to accessthe Internet today, it is an apt time for us to reach out to emerging Indian businesses, highlightingthe potential and value that .biz and our solutions can offer. We have a thriving base of over 2.3million .biz domain owners globally who clearly identify .biz as a natural domain extension forbusinesses. With the coming of new TLDs later this year, we believe it?s even more important todrive home this differentiation. Our partnership with BigRock is a commitment of our efforts in thisdirection and to bring a high quality domain extension with global appeal to Indian businessowners.??By industry estimates we are activating upwards of 50,000-70,000 smartphone users every day inIndia and these constitute the vast majority of the new Internet users coming online. Rapidlyaccelerating trends in mobile data usage amongst our population means that in 24 months? time the Indian Internet scenario will be even more exciting than it is today. We look at growth in othermobile led geographies such as China where the increase in domains and web presence bybusinesses has been unprecedented in the last few years and draw inspiration from this trend. Asimilar trend will manifest in India in the next few years. We look to both educate and build strongvalue propositions with our .biz program for our customers across India. The .biz website packagewe offer contains everything a business owner needs to build a basic informational website or amore complex e-commerce enabled portal? said Shashank Mehrotra, GM & Business HeadatBigRock.
He added further ?The Neustar team have been fantastic partners for us and their commitment tothis market and in helping us build this program has been truly outstanding. We look forward toworking with them to make this program a resounding success.?About BigRock
BigRock, an ICANN accredited registrar and hosting company, is a leading provider of web-presencesolutions to small-businesses, professionals and individuals. We provide our customers a completesuite of products that help them establish & grow their online presence. Our product portfolioincludes - domain registration, web-hosting services, business-class email services, website builder?products, and digital certificates. Our product platform represents over 12 years of investment intechnology R&D and powers over 8 million domains worldwide.
About Neustar:Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to theInternet, telecommunications, information services, financial services, retail, media and advertisingsectors. We apply our advanced, secure technologies in location, identification and evaluation to ourCustomers' data to help them promote their businesses and protect them from fraud and cybersecurity threats. Neustar has three defined business segments: Carrier Services, EnterpriseServices and Information Services.
Please Find the Promo CodePromo Code: JULYAFFOffer: 28% off on Reseller Hosting & Shared Hosting + 10% off on Domain Names?End Date--31,July2013
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Source: http://www.geekweeks.com/2013/07/bigrock-and-biz-launch-program-to-bring.html
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